Brand USA in Ad Review: As we predicted on 3/20/15

Brand-USA-logo-Discover-AmericaSteve’s breakdown: Here we go! Just like we said back in March.

Notice of intent to bid is due by July 20. Bids are due Aug. 10. View the RFP (PDF) at this link.

WASHINGTON, DC: Brand USA, the tourism entity that promotes travel to the US, has rebooted its search for a global advertising agency of record after suspending the process amid a search for a chief marketing officer.

The Washington-based public-private organization in March tapped David Whitaker for the CMO slot. He led Toronto’s and Miami’s tourism boards.

Brand USA relaunched an RFP process on July 2 for global ad agency to help stem a decline in international tourists to the US over the past decade.

J Walter Thompson, along with Hill+Knowlton Strategies and other firms, previously handled the $200M account.

Ogilvy PR works the PR beat for Brand USA.


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