Bushmills to choose AOR: Agency Change Predicted 11/4/14
Steve’s breakdown: Back when Bushmills was sold, we reported the business would move. Now it seems Proximo is about to announce the new agency.
Oh and . . . . McCann resigned the Cuervo account. A pitch process is expected.
JERSEY CITY, NJ: Interpublic Group of Cos.’ McCann says it is resigning the Jose Cuervo creative account nearly two-and-a-half years after winning the tequila brand.