Cintron Beverage Group Launches New Premium Iced Teas and Fruit Drinks
Steve’s breakdown: Here’s a brand that’s much bigger than you think because it’s distributed across North America, Latin America, Africa, and Asia. Donna Davin is the CMO and is spearheading the launch. Go forward and gulp this account up!
PHILADELPHIA, PA: Cintron Beverage Group has expanded their wildly popular drink line again with an eye-catching, thirst quenching line of premium-ingredient iced teas and fruit ades. These new premium drinks are packaged in 14 oz. eco-friendly glass bottles and feature vintage sepia-toned images and stylized tropical fruits that evoke Havana in the 1950s. “We wanted these premium products to look as good on the shelf as they tasted,” says Donna Davin, Cintron’s Chief Marketing Officer. “These teas and fruit ades are all natural and pays homage to the vibrancy of Latin cuisine, which is always made with simple, fresh ingredients.”
When visualizing the Cintron premium beverage line, Davin teamed up with packing design firm Strategia Design, to develop a branding concept that nuanced specialty beverage lines. The collaboration yielded a modern take on the 1950s vintage design period to appeal to women and men ages 18-54.
Cintron iced teas start with a base of premium antioxidant-rich black or green tea and then are blended with floral notes, and ripe fruit flavors. The all natural teas are sweetened with organic cane sugar for a sweet lift with no artificial after taste. Flavors include Strawberry Hibiscus, Tamarind, Lemon Lime Mojito, Mandarin Raspberry, Toronja, Peach Mango, and Pineapple Ginger.
Cintron’s all natural fruit ades are sweetened with organic cane sugar and made with 10 percent fruit juice. The proprietary recipe blends of both familiar and exotic fruits create truly new flavors such as Guava Ade, Mango Ade, and Papaya Ade.
The launch of Cintron’s premium teas and fruit drinks was spearheaded by Davin who is leading Cintron’s product growth.“ We have a vision to upgrade the consumer’s iced tea and fruit drink experience by adding a premium tea line to our existing value tea line, while also expanding our flavor portfolio for our fruit drink consumers. We believe that this move is evidence of the growth and strength of the Cintron brand.” Over the last few years Cintron has expanded its distribution channels significantly across North America, Latin America, Africa, and Asia.”
Beginning July 2011, Cintron’s 14 oz.all natural premium iced teas and fruit drinks with organic cane sugar will be available across the U.S. For more information on Cintron please visit www.cintron21.com.
About Cintron Beverage Group
Cintron Beverage Group, headquartered in Philadelphia, PA, is one of the fastest growing beverage companies in the U.S. It’s expanding beverage line is globally distributed through select retail chains. Cintron’s Liquid Energy drinks and Liquid Energy Shots are distinguished by their great taste and quality ingredients to appeal to today’s health conscious consumers. For more information on Cintron Beverage Group please visit www.cintron21.com