Steve’s breakdown: All the videos must have audio in spanish and/or spanish subtitles. Have fun, be creative and come up with some fresh, bright, and gleaming stories that show off those pearly whites. Deadline is December 9th, 2012. Get the creative brief here:

NEW YORK, NY: Accessories bring an ensemble to life. Shiny, bright and luminous… accessories are your accent! They draw attention to you and make you stand out. Imagine if you could have one luminous accessory, that shines brighter than the rest, with you all the time. Now you can! Your smile is the ultimate accessory and with Colgate Luminous White, your pearly whites can transcend brilliance. Colgate Luminous White is a premium whitening toothpaste that provides one-shade whiter teeth in 1 week. Your smile will soon be your best asset. Time to shine.

Brush out some creative, inspirational and imaginative videos to tell us why your luminous smile is the best and only accessory you need! Swish around this idea, rinse, and incorporate it into the following special days!

– Christmas
– St. Valentines Day
– A Vacation

Make sure each video highlights only one special day. You can create more than one video if you choose! All videos should be about a minute long. Colgate Mexico will select at least four (4) videos for purchase at a price of $7,500 per video.

IMPORTANT: All the videos MUST have audio in spanish and/or spanish subtitles.. (see creative brief for full details).

Have fun, be creative and come up with some fresh, bright, and gleaming stories that show off those pearly whites.

DEADLINE: December 9th, 2012.

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