Council for Responsible Nutrition seeking new agency

Steve’s breakdown: I’ve never seen so many PR accounts go into review in just a couple of weeks. It’s probably faster to just contact the organization first to get the skinny than to figure it out on your own.

WASHINGTON: The Council for Responsible Nutrition (CRN) Foundation is reviewing the PR duties for its four-year old consumer wellness education campaign, “Life…Supplemented.”

“At the beginning of the campaign, we did an extensive search and selected CRT/tanaka, and we’re very proud of the work they have been doing,” said Judy Blatman, SVP of communications for CRN. “But we felt as we move into our fifth year, even though the campaign is successful, it would be appropriate to put it up for review.” …

PRWeek – Source:

About CRN:

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. Our member companies manufacture popular national brands as well as the store brands marketed by major supermarkets, drug store and discount chains. These products also include those marketed through natural food stores and mainstream direct selling companies. In addition to complying with a host of federal and state regulations governing dietary supplements, our 70+ manufacturer and supplier members also agree to adhere to voluntary guidelines for manufacturing, marketing and CRN’s Code of Ethics.

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