Delaware issues an RFP for a Full Service Public Relations Firm

Steve’s breakdown: The State of Delaware, the Department of Safety and Homeland Security seeks Full Service Public Relations Firm. The RFP is due August 19th at 3:00pm. Here’s the link to the RFO RFP – Professional Services and here’s the link to the bid web page:

DOVER, DE: Scope of work: The Office of Highway Safety is a state agency which falls under the Delaware Department of Safety and Homeland Security and is primarily federally funded. OHS addresses behavioral traffic safety issues such as seat belt use, impaired driving, and aggressive driving.
Since 2005 the Office of Highway Safety has contracted with two different PR/Communications firms to handle all elements of public awareness communications for OHS (exclusive of issuing media releases) and provide consistency among OHS’s multiple awareness campaigns.
The efforts that the PR/Communications Firm shall be asked to handle for OHS may include but shall not be limited to the following: updating OHS’s Communications plan, conducting market research on audience demographics, tactics, and effective strategies, developing communication materials, and creating, developing, implementing and evaluating all public information and awareness campaigns needed by OHS in a given calendar and/or federal fiscal year. Development of campaigns shall include the development of all camera-ready art and broadcast quality materials. All television spots produced for OHS must include closed captioning. The successful bidder will be responsible for producing media materials and placing media buys as well.
The successful bidder will work on multiple campaigns in the course of a calendar/fiscal year, often several at one time. They include but are not limited to: Click It or Ticket, Respect The Sign (Aggressive Driving), Checkpoint Strikeforce (DUI), Walk Smart (pedestrian) and Ride Smart (motorcycle), Underage Drinking, and Tween Seat Belt Safety.
Bidders should have adequate capacity in terms of staff and production resources to accommodate the many needs of this proposal. All work, creative and material, produced under the final contract are paid for by federal funds and therefore becomes the property of the Office of Highway Safety. OHS is looking for any demonstrated experience and/or success bidders may have in traffic safety marketing, working with state agencies, social marketing, internet advertising, and market research.

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