DoSomething.org needs marketing

DoSomething.org RattiSteve’s breakdown: DoSomething.org is looking for a CMO just when, I suspect, their membership is skyrocketing because of the tragedy in Orlando. Help them fill the position and they’ll be a great ProBono client with great sponsors. Check out the home page.

NEW YORK, NY: Join us and lead the charge for DoSomething.org’s marketing strategy as part of the senior leadership team. As CMO, all media (across donated, owned, and earned) will report to you. Lead our growth to 6 million members in 2016 by building on existing best practices and making us better. Bring in fresh knowledge, new expertise and stellar relationships.

Marketing Partnerships

New relationships:
Secure new marketing partnerships to widen the funnel and reach more young people to take action on social change.
Develop creative partnership ideas to integrate DoSomething.org in a way that drives awareness and conversions.
Identify new assets and create fresh ideas to develop long-term and unique partnerships that take our existing strategy to the next level.
Relationship management:
Spearhead relationship development and management with senior teams across all partnerships – so much so that they want to exchange best friend necklaces with us.
Donated media management:
Manage the marketing manager. Support her in all marketing planning, strategy and execution to drive our primary OKRs.
Communications: Owned Media & Earned Media

Owned media management:
Support the team responsible for the owned media strategy and execution, across email, SMS, and social, to make sure the messaging is strong, effective and smart.
Earned media management:
Support the PR & Talent Relations Manager as she leads the earned media strategy and talent relations strategy for the organization and all major campaigns.
Support video strategy:
Collaborate with the Chief Growth Hacker and Creative Director to build and execute a video marketing strategy to drive new member goals.
Process

Make us better:
Blow some shit up. What are we doing well? Help us focus on that. What can we do better? Let us know & let’s change it up.
Partnership analytics:
Develop a system to better set partnership goals, monitor and assess how lead marketing partners perform.
Droppin’ Knowledge

Rep us!
Speak at industry events, pitch meetings, etc. to showcase our expertise, case studies, and marketing best practices–with the intention of landing new partnerships, new pitch meetings and new revenue for both TMI and the DoSomething.org businss development team.
Trendspotting:
School us – you are obsessed with millennial and Generation Z marketing, trends and research, and it’s reflected in your strategy & planning.
Qualifications

You’ve done cool s**t:
You have a track record of leading successful marketing campaigns and developing high quality partnerships that drive your company’s goals.
Management:
You have experience leading a team. You’re a strong manager, and you’re pumped to bring that expertise to DoSomething.org to make the organization stronger.
Contacts:
You’ve built meaningful relationships across industries, companies and networks throughout your career.
You’re everyone’s BFF:
Walking into a room and meeting new people is your thing; your passion is infectious.
Creative and solution oriented.
You won’t take no without trying 6 other ways to get a yes. You think creatively about solutions (across partnerships, organizational pain points, etc). You get shit done.
You know (and love) pop culture.
You follow pop culture (guilt free) and the teens trends of the moment. Read: you may or may not have danced to “Worth It” by Fifth Harmony at some point in the last year.
You’re hella passionate about what we do (duh).
You believe in young people and you’re obsessed with getting young people across the globe to take action on important social issues.
Additionally

3 weeks vacation plus the week between Christmas and New Year’s, (and Summer Fridays from Memorial Day to Labor day — office closes at 1:30) a fun office environment, a spot on our summer kickball team, occasional brownie bake-offs. Plus, you don’t have to come to work on your birthday.
DoSomething.org is an equal opportunity employer (Although we do reserve the right to discriminate against people who wear white socks with dark shoes…)

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