Global Review: AXA’s investment division

Screen Shot 2016-03-25 at 1.07.18 PMSteve’s breakdown: Oystercatchers is handling the pitch so make sure the agency credentials are up to date.

NEW YORK, NY & PARIS, France: Axa, the French financial services giant, has kicked off a global integrated review for its investment division.

The review is in its early stages and covers all marketing services apart from media – including advertising, CRM and digital. Oystercatchers is working with Axa on the process.

Axa Investment Managers currently works with a number of agencies around the world and is looking to consolidate its roster.

The division offers investors a range of products including fixed income, equities, real assets and structured finance. It manages funds in excess of €600 billion (£475 billion).

The contest is the second to be held by Axa in as many months and follows the UK advertising review of the main Axa brand.

Kitcatt Nohr works on Axa’s UK creative business. The agency first won the digital and social media account in 2013 and later added advertising and CRM to its remit.

Havas Media handles the £40 million media planning and buying business for the main Axa brand, as well as SunLife and Swiftcover.

Axa did not respond to a request for comment.


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