Hellmann’s Miracle Whip Launch: But No Advertising?

Steve’s breakdown: This is clearly a response to the breakout campaign for Miracle Whip. But the thing is, we haven’t seen advertising from Hellman’s AOR, Deutsch, for the brand. hmmmm…

ENGLEWOOD CLIFFS, NJ: Hellmann’s® is giving consumers even more options at mealtime with the introduction of the brand’s first Real Whipped Tangy Dressing. Available in the Midwest and Central region of the country, Hellmann’s Real Whipped Tangy Dressing has fewer calories and a tangy taste profile versus mayonnaise, while offering a creamy and delicious taste.

Made with high-quality ingredients like oil, vinegar, cage-free eggs and select seasonings, Hellmann’s Real Whipped Tangy Dressing is a great choice for sandwiches, salads, and other delicious family recipes.

“Hellmann’s new Real Whipped Tangy Dressing offers consumers a great tasting product with Hellmann’s exceptional brand name,” says Brian Orlando, Hellmann’s® Senior Marketing Manager, “Hellmann’s has a long legacy of using high-quality ingredients in all its products, and Hellmann’s® Real Whipped Tangy Dressing is no exception. It’s the obvious choice for families who enjoy a delicious tangy and creamy flavor.”

Hellmann’s® Real Whipped Tangy Dressing is the first whipped dressing in the Hellmann’s product line-up, which includes favorites such as Hellmann’s® Real Mayonnaise Hellmann’s® Light Mayonnaise, Hellmann’s® Low Fat Mayonnaise and Hellmann’s® Mayonnaise Dressing with Olive Oil. Hellmann’s® Real Whipped Tangy Dressing is available at major retailers such as Wal-Mart, Target, Kroger and Hy-Vee, in the Midwest and Central region of the country, including states: Ark., Ill., Ind., Idaho, Kan., Ky., La., Mich., Minn., Mo., Neb., N.D., Ohio, Okla., S.D., Tenn., Wis., Texas and Iowa.

The new dressing provides a tangier taste to recipe favorites like a Zippy Ham Salad Sandwich and Jalapeno Jack Tuna Melts.

About Unilever United States, Inc. Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.

Source:

ACLink: Hellmann's

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