H&M Puts Media Account into Review

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution.

NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has launched a U.S. media review, per sources.

The company spends close to $25 million annually on U.S. ads, according to Nielsen.

The incumbent is WPP Group’s MediaCom, which has elected not to defend, sources said. A list of contenders was not immediately available.

MediaCom declined to comment, referring queries to the client. An H&M rep did not return a call.

The retailer entered the U.S. market in 2000 and now has over 200 stores. H&M reported worldwide sales of roughly $1.4 billion in 2010.

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