Jaguar Land Rover calls global media review
Steve’s breakdown: Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
We expect more reviews to come out of this scandal.
MAHWAH, NJ: The car brand has contacted media agencies this week, just days after The Times revealed that ads for a string of major brands, including Jaguar Land Rover, had appeared on extremist videos or websites.
Campaign understands the review is part of a standard procurement procedure that was planned before The Times‘ revelations last week.
However, Jaguar Land Rover has been extremely concerned by The Times’ report, ordering a temporary suspension of all its digital advertising in the UK on 10 February.
Jaguar Land Rover resumed digital advertising on 11 February, a spokesman told Campaign today, following a review of its online verification and brand safety processes.