“Jersey Fresh” campaign needs freshening: In review
Steve’s breakdown: “The contractor shall assist NJ Department of Agriculture with strategic planning, designing, executing and administering its advertising, marketing and promotional programs (the “Jersey Fresh” campaign).”
TRENTON, NJ: This Request for Proposal (RFP) is issued by the Purchase Bureau, Division of Purchase and Property, Department of the Treasury on behalf of the State of New Jersey, Department of Agriculture (NJDA), Division of Marketing and Development. The purpose of this RFP is to solicit proposals to engage a contractor(s) to plan, design, execute, and administer advertising programs by providing creative expertise, account services, placement and production.
The intent of this RFP is to award contracts to those responsible bidders whose proposals, conforming to this RFP are most advantageous to the State, price and other factors considered. The State, however, reserves the right to separately procure individual requirements that are the subject of the contract during the contract term, when deemed by the Director to be in the State’s best interest.
The total budget for this procurement is estimated at $400,000 for all advertising services work annually.
The State of NJ Standard Terms and Conditions will apply to all contracts or purchase agreements made with the State of New Jersey. These terms are in addition to the terms and conditions set forth in this RFP and should be read in conjunction with them unless the RFP specifically indicates otherwise.