boarded by TripAdvisor

Steve’s breakdown: TripAdvisor has deeper pockets than Jetsetter’s ex-owner, Gilt. So expect advertising to be bumped up with a possible review.

NEW YORK, NY: TripAdvisor said it has acquired, a New York-based members-only private sale site for hotel bookings.

Terms of the acquisition were not disclosed.

The Jetsetter brand will continue to operate out of New York City and will be incorporated into Smarter Travel Media, officials said.

“Jetsetter is an outstanding brand and I am absolutely delighted to welcome the Jetsetter team to the TripAdvisor family,” said Steve Kaufer, co-founder and CEO of TripAdvisor Inc. “With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof. We are excited by the opportunities this provides to continually help drive amazing value for our travelers staying at some of the world’s most highly-rated hotels.”

Jetsetter was launched by Gilt Groupe in April 2010.

Last month, TripAdvisor acquired Tiny Post, an acclaimed app that lets users write over photos and turn them into stories, for an undisclosed amount. Tiny Post employees will be based in TripAdvisor’s Palo Alto, Calif. office.


Type and press Enter to search