Marketing Strategy Sought for Essential Crop: RFP

Marketing Strategy Sought for Essential Crop: RFP

Steve’s breakdown: Straight and forward post of the day.

Proposals are due to the Soybean Council by 5 p.m. (CST) on Friday, January 23, and should be sent via email to [email protected].

Questions about the review should also be sent to [email protected] by 5 p.m. (CST) on January 20.

Here’s the RFP: USSEC-RFP

WASHINGTON, DC: The U.S. Soybean Export Council, a partnership of soybean farmers, shippers, merchandisers and agricultural businesses that promotes and advocates the use of U.S. soybeans and soybean products, wants an agency that can implement a comprehensive marketing strategy targeting the Americas region for the 2020-2022 period.

Scope of the work includes reviewing and localizing existing U.S. Soy Advantage marketing materials, outlining a three-year social media strategy and identifying social media influencers that can partner with USSEC Americas to promote the U.S. Soy Advantage campaign and designing an email marketing plan that can be implemented with existing tools and marketing materials.The Chesterfield, MO-headquartered non-profit needs an agency that can identify and target influential importers and end-users within the Americas region as well as continue to develop, implement and execute strategies and programs of the USSEC’s U.S. Soy Advantage marketing campaign for the purpose of educating soy buyers as well as driving brand awareness and preference for U.S. soy in the Americas region.


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