Maryland Transit Administration is on the hunt for three advertising agencies
BALTIMORE, MD: The Maryland Transit Administration is on the hunt for three advertising agencies to provide communications and marketing services for the next five years.
Bids are due Aug. 8 for a request for proposals the MTA issued seeking marketing firms to provide advertising, digital media, audio and visual production, cartography and public relations services. Three winners will be selected, and the total contract will not exceed $27 million.
The MTA aims to increase its ridership, improve the public image of the MTA, develop maps and other educational materials, and collect data to improve customer outreach, employee education and transit operations through the campaigns. Furthermore, the goal of the contract is to motivate MTA’s riders and employees to become active participants in the security of their transit systems.
Three firms — contractors A, B and C — will be selected to provide advertising services at the request of the MTA. Contractor A will receive a maximum of $12 million, Contractor B will receive up to $10 million and Contractor C will receive up to $5 million. Eligible firms must be full-service ad agencies with the financial wherewithal to front the costs of media buys of at least $250,000 for two months.
Throughout the five-year contract, each ad agency must compete with each other for specific projects by submitting proposals within five days of a request from the MTA. Proposals must include the scope of services, man hour estimate, specific staffing, cost estimate and schedule of work. The contractor with the best evaluation for technical work and pricing will be given the task.