New Bud Light can look like a generic beer can . . .

Screen Shot 2015-12-21 at 10.23.39 AMSteve’s breakdown: Sorry kids, I’m not buying the new can design. Rationalizing all day long doesn’t make it good. It’s terrible. Someone get int here and fix this.

NEW YORK, NY: When it buys or develops an asset, it looks to continually improve it. Bud Light, which achieved the #1 spot, in record time, will keep innovating to maximize appeal and meet new customers.

“We tried to find inspiration in our roots”, but bring the design to life in a “modern, forward-looking way”, said Alexander Lambrecht, VP-marketing for Bud Light. The new logo and packaging will debut in 2016.

An “AB” crest and creed prominently appears above the Bud Light name, which will be shown in bold, block all-white lettering. The simplifications, Lambrecht says, more clearly communicate AB’s brewing bonafides, which are apparently important to consumers.

“Consumers today want a brand with genuine brewing credentials“, Tosh Hall, the creative director of Jones Knowles Ritchie, the firm that collaborated with Bud Light’s creative agency on the redesign, said in a statement. The Company’s brand portfolio consists of three categories: global brands Budweiser, Corona (NYSE:BUD) and Stella Artois; multi-country brands Beck’s, Leffe and Hoegaarden, and local brands Bud Light, Michelob, Victoria, Modelo Especial, Negra Modelo, Skol, Brahma, Antarctica, Quilmes, Jupiler, Klinskoye, Sibirskaya Korona, Chernigivske, Cass, Harbin and Sedrin.

Vetr upgraded shares of Anheuser Busch Inbev SA (NYSE:BUD) from a hold rating to a buy rating in a research note issued to investors on Monday, MarketBeat.Com reports. But given that Bud Light also plans to have a new creative approach and tagline ready in time for Super Bowl 50 in February, this is probably as good a time as any for the enduring brand to revamp itself yet again. Yet, it’s a challenge well worth undertaking, according to Anheuser-Busch head of marketing Jorn Socquet.

Bud Light seems to think people like craft beer because of its labels. “Bud Light is leaning into its heritage and unrivaled brewing expertise in a way that’s looking forward, not back”. “And Bud Light is one of those that could be better managed, and that’s what we have for next year”.

Bud Light’s new cans and bottles will hit store shelves in 2016. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.


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