NJ Homeland Security PR & Advertising in Review

Steve’s breakdown: Princeton Partners is the incumbent for the $4M/year pact. Its current contract runs through the end of June.

Proposals are due May 14 and you can download all documents including the RFP at this link. The budget is $4 million.

TRENTON, NJ: The Garden State has kicked off an RFP review of its multimillion-dollar PR and advertising account supporting its Office of Homeland Security and Preparedness.

The state released the RFP on April 5 to hear from agencies to create public awareness campaigns and promote the services of the OSHP and Office of the Attorney General’s Dept. of Law and Public Safety. The selected firm or joint venture between firms will work with the two entities’ public information office and communications office, respectively.

Public service advertising, media relations and feature story placements, press materials, and related tasks are covered in the scope of work with the aim to education citizens about emergency preparedness and state laws.


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