Nursing Recruitment Marketing RFP: SUNY Upstate Medical University
Steve’s breakdown: Talk about a need for speed. I know most Ratti Report ad agencies do not “do” recruitment marketing but maybe you might know an agency that does. The timing is quick, as you can imagine. Proposals due April 28th.
SYRACUSE, New York: Vendor needs to provide nursing recruitment marketing services including:
– Search Engine Marketing – (Google Ads) allows us to reach potential customers during the research or decision-making stage
– Facebook / Instagram Marketing -This campaign will utilize targeted Facebook/Instagram advertisements to drive prospects to website
– LinkedIn Marketing –This campaign will utilize targeted LinkedIn advertisements to drive prospects to website
– Retargeting (Facebook & Banner Ads)- Serve ads to pre-qualified prospects after they’ve visited website
– Smart Zone Marketing – Target local hospitals, clinics and other facilities that employee RNs. Using Smart Zone Marketing we will be able to identify these RNs (actively working at other facilities) and will later serve them ads encouraging to make a career shift to Upstate.
– provide weekly and monthly reporting of digital and social media advertising campaigns.