NYC Seeks Firm for a Diane von Furstenberg “Project POP-UP” Competition

Steve’s breakdown: New York City is getting in on fashion’s biggest trend, taking the next step toward launching an annual competition for young designers that will help them open pop-up shops on the city’s dime. The deadline for firms to submit proposals to run this competition is Feb. 14. View the RFP (PDF).

New York City’s not-for-profit economic development engine is looking for an outside firm to develop and implement a competition to reward a “pop-up shop” to a promising fashion retailer.

The NYCEDC and fashion industry have teamed up for a year-long program dubbed “Fashion.NYC.2020” to cultivate the fashion sector in the Big Apple.

The NYCEDC released an RFP this week for a firm to run a competition to reward a “relatively young, high-growth potential, city-based retailer with support” via a pop-up store, PR and marketing, business mentors and other prizes. The contest has been called “Project Pop-Up” with fashion icon Diane von Furstenberg at the helm/

Budget is $175K for a one-year contract that carries two option years.

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