Pennsylvania Road Authority Reviews PR & advertising

Steve’s breakdown: The budget for this marketing & PR account is $450k not including media placement. Questions about the RFP are due back to the Pennsylvania Turnpike Commission Communications & Public Relations Department before March 16th and the actual completed RFP is due April 4th. You can view the RFP here. As for the featured video, I couldn’t help posting that Chevy ad from 1951 about the PA Turnpike.

MIDDLETOWN, PA: The commission that runs major roadways like the Pennsylvania Turnpike is reviewing its six-figure advertising and PR accounts via RFP through early April.

The Pennsylvania Turnpike Commission wants proposals for up to two open-ended contracts providing services including PR, communications consulting, advertising and marketing. Budget is $450K, not including any media placement costs.

The financially strapped commission, which is required to pay $450M to the state each year, hiked tolls on cash-paying drivers in January to urge more of them to adopt digital toll payments, which cost a fraction to collect compared with cash.

William Capone,  director of communications and PR for the PTC, said there a currently no agencies under contract.

Deadline for proposals is April 4.


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