Port Authority of NY & NJ puts marketing account in review

Steve’s breakdown: We’ve got an 80 page RFP here but the account is certainly big enough to put the effort into it. Plus it’s a 4 year contract! The RFP can be downloaded here:

BTW: We reported back in October: Port Authority has a lot to talk about: PR account in review

JERSEY CITY, NJ: The Authority invites proposals from qualified firms wishing to provide Marketing Communications Services. The selected agency will provide a full range of advertising, marketing, promotion and related services to assist the Authority with developing and implementing cost-effective strategic communications programs. The Contract shall be for a four (4) year base period with options. Proposals are due 1/30/2012

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