PR Review: Pennsylvania Association for Sustainable Agriculture
Deadline for proposals is May 10.
MILLHEIM, PA: The country’s largest member-based sustainable farming group has planted the seeds to hire a PR advisor to create and implement a communications program as it touts locally sourced and environmentally friendly produce to the public and farming sector.
The Pennsylvania Association for Sustainable Agriculture, founded in 1992, released an RFP this month asking for input from individuals or firms with at least five years of experience in PR or public affairs to reach members, farmers, the general public, business leaders, and legislators, among other groups.
The group fosters ties between farmers and consumers – “from farm to fork” — touting locally sourced and sustainably produced food. It runs education events, holds an annual conference, and coordinates “Buy Fresh Buy Local” campaigns in the state.