Ratti Report Exclusive: EU Food Account Review

Steve’s breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat’s milk cheeses within the context of EU imported cheeses.

The Brief and the Official Tender Rules are available for upload at http://www.filiere- laitiere.fr/en/appels-doffres. Requests for these documents can also be made via e-mail to cduque@cniel.com or mlepape@anicap.org

NEW YOUK, NY & PARIS, France: Centre National Interprofessionnel de l’Economie Laitière [French Dairy Interbranch Organization] (CNIEL) residing at the French Cheese Board/CNIEL, 428 Broadway, New York, NY 10013 Telephone : +1 (646) 645-0220; and the Association Nationale Interprofessionnelle Caprine [French Goat Dairy Interbranch Organization] (ANICAP) residing at La Maison du Lait, 42 rue de Chateaudun, 75009 Paris, France, Telephone: +33 1 49 70 71 14, are launching an invitation to tender to agencies who will design and implement a three-year mix communications campaign (January 2021 to December 2023) in favor of the quality cow & goat’s milk cheeses from Europe and mainly cow & goat’s milk cheeses from France.

CAMPAIGN OBJECTIVES: The general objective of the campaign is to become the spearhead of French cow & goat’s milk cheeses within the context of EU imported cheeses.
Objective 1: To educate and raise awareness of cow and goat’s milk European cheeses
Objective 2: Increase the level of knowledge of foodie and consumer targets

Objective 3: Increase the market share of European cheeses by supporting exports

COMMUNICATIONS OBJECTIVES: Reinforce French cheese consumption as an everyday staple to foodies and influence the foodie community and subsequently their followers by broadcasting content through their channels.

PLANNING: January 10, 2020 at 12 noon ET: Last call for agencies to send their full proposal and official documents.

BUDGET: 2,000,000 euro (two million euro) per year. This amount is equivalent to about 2.2 million USD at the following exchange rate: 1 euro = 1.10 USD, agency fees included.

Source: AD EU CHEESE USA

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