RFP for advertising: Duquesne Light Company
PITTSBURGH, PA: Duquesne Light Co. is looking to shine some light on itself and energize recruitment.
The company confirmed that it issued an RFP for a branding project to an undisclosed number of advertising agencies.
“Our goal is to strengthen our agency roster with a partner that can help Duquesne Light share the next chapter of its story with our customers and help to attract a new generation of employees,” said Ashlee Yingling, a spokeswoman, via email.
Sources in the Pittsburgh advertising community said presentations to Duquesne Light are expected to begin later this month. Other details, including how much the energy company intends to spend, were not available.
Duquesne Light does not currently have an agency of record, Yingling said.