Steve’s breakdown: It’s been almost 30 years since this group was around last. You’re going to need a good amount of patience to pitch this but $40 million is nothing to sneeze at.

Just for fun we’re featuring an ad from the 80’s when these guys were still together.

TRI-CITY AREA, NY, NJ, CT: There are over 60 Honda dealers located in New York, New Jersey and Connecticut who formed an alliance to set up a tristate dealer advertising group, which will be called TriHonda Dealers, and are looking for an agency to run campaigns for the new association that would match national and regional advertising from American Honda Motor as well as ads from the individual dealerships.

The new group, whose name recalls a TriHonda Dealers group that broke up in 1986, anticipates that it will have to spend as low as $40 million a year on ads.

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