Sold: Ethnic hair care & men’s grooming brands

Steve’s breakdown: The brands are Motions, Just for Me, Consosrt, Groom & Clean and TCB and the buyer is Strength of Nature who has offices in New York. As with most brand purchases, we suspect advertising will be reviewed.

Check out the classic Groom & Clean ad in the featured video.

LONDON, UK & ROTTERDAM, Netherlands & NEW YORK, NY: Unilever on Wednesday announced that it would be selling several of its ethnic hair care and men’s grooming brands to multicultural hair care brand Strength of Nature.  The brands being sold are Motions, Just for Me, Consosrt, Groom & Clean and TCB, which is sold in a few African countries.

“We remain committed to the ethnic hair care and men’s grooming categories,” Unilever North America president Kees Kruythoff said. “We believe that the Motions, Just for Me, Consort and Groom & Clean brands, and the TCB brand in Africa will be able to realize their full potential with Strength of Nature. We will continue to focus on the specific needs of both multicultural and male consumers with our global brands.”

“We are very excited to add these brands to Strength of Nature’s growing portfolio, and to further expand our international business with the acquisition of the African rights for TCB,” Stength of Nature CEO Mario de la Guardia said. “These are trusted brands, each with a strong legacy and high awareness, reinforcing Strength of Nature’s commitment to providing affordable and quality hair care products to our consumers. Each provides an excellent foundation for renewed growth and expanded innovation, and we look forward to building these brands.”


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