The FDA to start Anti-Tobacco AD & PR Review
Steve’s breakdown: This is a huge account and if you want in, I suggest attending their “Industry Day” in Jamaica, Queens on March 8. Get more details at this link.
BTW: I was in on this pitch the last time. Never have I seen an RFP like that in my life!!
SILVER SPRING, MD: The US Food and Drug Administration is taking steps to review its massive anti-tobacco PR account.
The Center for Tobacco Products was set up in 2009 as the FDA took regulatory power over tobacco products. It last reviewed its outside communications agencies in 2011, tapping a trio of Sensis, Better World Advertising and Rescue Social Change Group for the five-year contracts capped at $210M.
The FDA, ahead of an RFP process, slates an “Industry Day” in New York March 8 for agencies interested in persuing work with CTP’s public health education campaigns. The Center for Tobacco Products said it will look at full-service agencies to handle campaigns targeting audiences from 300,000 to 10 million.
Details of the March 8 event and a request for capabilities from agencies are at fbo.gov.