Tropicana Entertainment bets on finding a new CMO

Tropicana RattiSteve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO.

ATLANTIC CITY, NJ: The Chief Marketing Officer has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy, brand standards and products in support of Tropicana Entertainment’s business strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leads the development and execution of Tropicana Entertainment’s marketing initiatives and brand strategy. Assembles the strategic planning documents to augment the company’s business and financial objectives.

Leads, develops and implements the database marketing function to support the business and brand strategies, ensuring holistic customer profiles for loyalty programs and player reinvestment.

Directs the company’s market research activities and adjusts the brand and business strategies to meet dynamic competitive conditions. Monitors competitive products, develops market/product segmentation models and formulates responses to outpace the competition.

Leads, develops and implements advertising and public relations activities across all media, including print, online, electronic, collateral, point-of-purchase, social media and direct mail.

Manages the business development of the company’s e-commerce channel, including the user experience, online traffic acquisition, search engine marketing, media buying and measurement metrics.

Oversees the development of special events and entertainment initiatives including their procurement and oversight.

Prepares and communicates marketing business plans. Ensure financial, business, customer service and operating targets are achieved.

Assists property General Managers with the selection and staffing of marketing management team members.

SUPERVISORY RESPONSIBILITIES: Directs the Corporate Marketing Department. Responsibilities include, but are not limited to, hiring and training staff; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. All Employees must be knowledgeable to all Company policies and procedures, including fire and safety regulations.

EDUCATION and/or EXPERIENCE: Bachelors’ Degree required, preferably in Business Administration. Major in Marketing is a plus. MBA or related advanced degree is preferred. Ten or more years relevant Marketing management experience in the gaming industry, with increasing levels of responsibility and supervision (5 years minimum leadership/management experience).

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