Steve’s breakdown: We got another project from American Express via Poptent. The deadline is February 7th, 2013 and you can get the creative brief here.

NEW YORK, NY: We’re Serve from American Express – a Digital Prepaid Account. It’s a smart alternative to regular debit and other prepaid cards because it’s loaded with great features that many other cards don’t have.

This whole idea is pretty new and unique so we need your fresh perspective to help us explain it in a fun, creative way that also showcases why you think Serve is great and how you’d use it.

Think of the video as “Meet Serve” — an introduction to what we are and what we offer, coming from your point of view. Your videos can either be :30 seconds or :60 seconds long and will be used online.

The Creative Brief has all the information you need to get started. Make sure to pay close attention to how you must use slug logos for both Serve and American Express in your submission.

We are so excited to see your creative take on how to introduce Serve!

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