Westchester Medical Center issues RFP for advertising

Steve’s breakdown: I know we have agency subscribers with hospital experience and that’s why we’re posting this even though the dead line is near. July 22nd to be exact. RFP LINK:

VALHALLA, NY: Westchester Medical Center (“WMC”) is issuing this Request for Proposals (“RFP) to invite interested vendors to submit proposals to assist in the design, development and implementation of an integrated approach and plan for the provision of an overall marketing, advertising and communication campaign at Westchester Medical Center. The services and plan will work to differentiate WMC in its marketplace and build preference for its services by building upon WMC’s current image, branding, marketing, advertising and public relations platform as part of the strategic planning program and ongoing image and brand initiatives and the need to develop initiatives for several services lines.

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