Who’s handling Post Sesame Street cereals?

Who’s handling Post Sesame Street cereals?

Steve’s breakdown: Post has O&M as a roster agency but no one is taking responsibility for the Post Sesame Street cereals. Is it worth a call? It’s at least looking into . . .

PARSIPPANY, NJ: For years, toddlers have started their mornings watching Elmo and Cookie Monster on “Sesame Street.” Now they can also enjoy these characters’ friendly faces at breakfast and snack times throughout the day. Post Foods has introduced Post Sesame Street cereal, a wholesome, whole grain, oat-based cereal for children.

New Post Sesame Street cereal is available in two naturally flavored varieties: A is for Apple and B is for Banana. This oat-based cereal provides two-thirds of a toddler’s daily whole grains and contains nutrients to help support healthy brain development. Both varieties have only 1 g of sugar per serving and contain no artificial flavors, providing a healthy option for breakfast and snacks.

“As a doctor who is also a mom to two young children, I’m thrilled to find a product that is a healthy option for my kids and was created with their specific nutritional and functional needs in mind,” said Roshini Raj, consulting physician for Post Sesame Street Cereal. “The whole-grain content and fortification of nutrients — like choline, iron and zinc — are essential to a growing toddler’s diet.”

The fun “X” and “O” shapes in each box are specifically designed for little fingers to easily grasp and are formulated to melt in a toddler’s mouth quickly for safe and easy consumption. Not only will children be excited to start their day with Elmo and Cookie Monster; they will also enjoy the educational activities featured on the back of each box, encouraging number and letter skills, and bringing even more fun to snack and mealtimes.

New Post Sesame Street Cereal is now available at Walmart and grocery stores nationwide.


ACLink: [acLink name=”Post Foods, LLC” type=”advertiser” id=”bmVmna0=”]

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