Wishbone pures it on with 2 new dressing lines

Wish-bone RattiSteve’s breakdown: Wish-Bone is part of Pinnacle Foods portfolio of brands and they have a bunch of them. Might as well use this launch as an excuse to give’m a ring.

PARSIPPANY, NJ: One of the most popular salad dressing brands in America is launching two exciting new product lines.

Wish-Bone is introducing two new platforms in the dressing catory: E.V.O.O.  and Ristorante Italiano. E.V.O.O. dressings combine extra virgin olive oil with Wish-Bone’s signature blend of vinegars and spices. Ristorante Italiano dressings showcase varieties inspired by the most popular flavors served at leading Italian restaurants.

“We want to make high-quality ingredients and gourmet flavors available and affordable in the mainstream salad dressings category,” said Mark Schiller, EVP and President, Pinnacle Foods, manufacturer of Wish-Bone dressings. “Consumers are looking to make the best salads, and having the best salad dressings made with the best ingredients helps them achieve that.”

With entrée salads trending at an all-time high for main meals (according to the NPD Group’s National Eating Trends Service), providing consumers with innovative and delicious salad dressing options is more important than ever.

Wish-Bone E.V.O.O. comes in five unique varieties, developed through culinary research and consumer exploration:

  • Garlic Basil Italian
  • Roasted Red Pepper
  • Lemon Herb
  • Sundried Tomato
  • Caesar Vinaigrette

Ristorante Italiano comes in four varieties inspired by popular restaurant flavors, and created by Wish-Bone chefs:

  • Signature Italian
  • Creamy Peppercorn Caesar
  • Garlic Parmesan Vinaigrette
  • Roasted Garlic Balsamic


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