BadAss Beer sobers up to find new bad ass brewer
Steve’s breakdown: The brand is still around but will need a new brewer . . . and probably a new campaign.
The Lansing State Journal reports (http://on.lsj.com/Lqy8QI ) brewing equipment and other assets including the Webberville-based brewery’s name are expected to be sold. The sale is to satisfy a Detroit-area creditor.
Bobby Mason, who founded the brewery roughly 17 years ago, says he’s trying to save what he can.
An on-site restaurant drew customers in recent years and its craft beers won medals. But Mason was evicted in April following foreclosure on the brewery.
Michigan Brewing had an agreement to brew Badass Beer. A statement on Kid Rock’s website earlier this month said an announcement is planned soon on a new brewer for Badass Beer.