Steve’s breakdown: The brand is still around but will need a new brewer . . .  and probably a new campaign.

WEBBERVILLE, MI: An auction is planned for Wednesday to sell off assets of Michigan Brewing Co., known for making beers including musician Kid Rock’s own Badass Beer.

The Lansing State Journal reports (http://on.lsj.com/Lqy8QI ) brewing equipment and other assets including the Webberville-based brewery’s name are expected to be sold. The sale is to satisfy a Detroit-area creditor.

Bobby Mason, who founded the brewery roughly 17 years ago, says he’s trying to save what he can.

An on-site restaurant drew customers in recent years and its craft beers won medals. But Mason was evicted in April following foreclosure on the brewery.

Michigan Brewing had an agreement to brew Badass Beer. A statement on Kid Rock’s website earlier this month said an announcement is planned soon on a new brewer for Badass Beer.

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