Post Sandy: Boat manufactures should go for market share
Steve’s breakdown: Jim Cramer of CNBC reports that 65,000 boats were destroyed or damaged because of Superstorm Sandy. And before the storm even got here, the average age of a yacht had gone from 15 to 21 years old. Now Cramer has made Brunswick a “Buy” pick. Watch the video here.
What we are trying to do here is talk you into pitching Brunswick into getting aggressive and advertise bit time.
Their YahooFinance info is below
LAKE FOREST, IL: Brunswick Corporation designs, manufactures, and markets recreation products worldwide. Its Marine Engine segment offers sterndrive propulsion systems, and inboard and outboard engines under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury SportJet and Mercury Jet Drive, MotorGuide, Axius, and Zeus brand names; and marine parts and accessories, including marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, service parts and marine lubricants under the Quicksilver, Mercury Precision Parts, Mercury Propellers, Attwood, Land N Sea, Kellogg Marine Supply, Diversified Marine Products, Sea Choice, and MotorGuide brand names.
This segment serves independent boat builders, and end-users, as well as local, state, and foreign governments through a network of marine dealers and distributors, specialty marine retailers, and marine service centers. The companys Boat segment manufactures and markets fiberglass pleasure boats, luxury sportfishing convertibles and motoryachts, offshore and aluminum fishing boats, pontoon and deck boats, sea ray yachts, sport yachts, sport cruisers, and runabouts.
Its Fitness segment provides cardiovascular fitness equipment, such as treadmills, total body cross-trainers, stair climbers, and stationary exercise bicycles; and strength-training equipment under the Life Fitness and Hammer Strength brands. This segment serves health clubs, fitness facilities operated by professional sports teams, the military, governmental agencies, corporations, hotels, schools, and universities.
The companys Bowling and Billiards segment produces bowling products, consumer billiard tables, air hockey table games, foosball tables, and other gaming tables and related accessories; and operates 99 bowling centers in the United States, Canada, and Europe.
Brunswick Corporation was founded in 1845 and is headquartered in Lake Forest, Illinois.