Everything this CMO did could be wiped clean & open door for new agency

Everything this CMO did could be wiped clean & open door for new agency

Steve’s breakdown: Henry Ford Health System‘s CMO was just fired and boy did he make enemies. Makes us think the company will undo everything this guy did. Obviously, his agency doesn’t have a great future right now . . .


  • David Duvall reportedly did not tell Henry Ford he had been terminated from prior job in North Carolina
  • He filed discrimination lawsuit against former employer two months ago, saying he was fired for being white
  • Duvall oversaw communications and marketing departments

David Duvall, who was hired last year as Henry Ford Health System‘s senior vice president, chief marketing, communications and experience officer, was terminated earlier this week, Crain’s has learned.

Officials for Henry Ford confirmed that Duvall is no longer with the Detroit-based health system. Spokesman Brenda Craig said Duvall left the system “effective immediately.” She declined to provide further information.

Duvall, a nationally recognized marketing and change-management executive, was hired in April and joined the six-hospital system in June.

Two sources familiar with the situation, who asked to remain anonymous, said Henry Ford was unaware Duvall was fired from his previous job at Novant Health Inc. in Charlotte, N.C., which he held for nearly five years.

In November, Duvall filed a wrongful discharge lawsuit against Novant, claiming he was terminated based on reverse discrimination because he is white. He was reportedly replaced with two minority executives, according to a report in the Charlotte Observer.

“Novant fired plaintiff without warning or cause as part of an intentional campaign to promote diversity in its management ranks; a campaign it has boasted about publicly,” the Observer quoted the lawsuit as saying.

Sources told Crain’s that Henry Ford CEO Wright Lassiter III apologized Tuesday to the departments that Duvall oversaw for the hiring.

Despite working for Henry Ford for nearly six months, Duvall filed the lawsuit against Novant because he “suffered the humiliation of being abruptly terminated because of his race and gender,” according to the lawsuit. The lawsuit seeks reinstatement with full back pay and lost benefits or full back pay, benefits and front pay without reinstatement, the Observer reported.

Duvall did not respond to a request for comment via LinkedIn and could not be otherwise reached.


Type and press Enter to search