October 13th BtoB Report

b2b-tips-everything-prSteve’s breakdown: We’ve got a lot of marketing department

Dawna Olsen Assumes Top Marketing Slot; Joins SYSPRO USA From Epicor

COSTA MESA, CA: SYSPRO, a provider of best-of-breed, award-winning ERP software for on-premise, cloud-based and mobile utilization, has announced that Dawna Olsen has joined SYSPRO USA as Chief Marketing Officer. Olsen will report directly to SYSPRO USA President Joey Benadretti and lead marketing operations as the company continues to execute its growth strategy.


Salesforce Marketing Cloud vet is in as new Invoca CEO

Call intelligence tech specialist Invoca has named Salesforce Marketing Cloud veteran Gregg Johnson as its new CEO.

Invoca’s Call Intelligence platform gives marketers insights on phone conversations with customers and prospects – an element many marketing tech solutions fail to take into account. That’s an exciting space to be working in, according to Johnson.


Software AG Appoints Jennifer Smith Chief Marketing Officer

Software AG (Frankfurt TecDAX: SOW) today announced the appointment of Jennifer Smith as Chief Marketing Officer. Smith will report directly to Software AG’s Chief Customer Officer, Eric Duffaut, and will lead the company’s corporate, field, partner and digital marketing activities and strategies.


Uponor names Dena Mayne vice president of Offerings/Marketing

Apple Valley, MN: Uponor named Dena Mayne as vice president of Offerings/Marketing for Uponor North America, effective Sept. 30, 2016.

“Dena brings solid international business experience that will help us capitalize on opportunities and balance Uponor’s global strategy with our local market needs,” says Bill Gray, president,

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