Rebranded Pet Store needs to get the word out
Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores.
Perfect time to give’m a ring.
LINCOLNSHIRE, IL: Bentley’s Corner Barkery, a family-owned healthy pet foods and wholesome treats retailer founded by Lisa and Giovanni Senafe, announced today that the company will be changing its name to Bentley’s Pet Stuff following its recent acquisition of the Chicago-based Pet Stuff retail chain. With the formation of Bentley’s Pet Stuff, the new business will have the distinct identity of being the largest independent natural pet supply retailer, and be better positioned to service their respective communities by selling natural food and pet care essentials as well as toys, grooming products and treats for their four-legged friends.
The updated name reflects Bentley’s Pet Stuff mission of offering the best natural pet care products, while unveiling a commitment to future growth and expansion. “We selected the new name to better represent our expanding portfolio of natural products,” said Lisa Senafe, Co-Owner. “The new Bentley’s Pet Stuff name reflects our core focus, while poising our brand in a solid position for the development of locations over the next calendar year and beyond.”
Bentley’s Pet Stuff currently operates 15 locations with plans to open seven additional locations in the following communities over the next few months:
- Crystal Lake
- Downers Grove
The business is also researching additional sites for possible acquisitions.
After partnering with entrepreneur Marcus Lemonis, host of CNBC’s reality series The Profit, the company’s mission has been to expand their products and services while upholding the commitment to offer healthy pet options. “The Bentley’s Pet Stuff brand is not your average pet store. Though we compete with the big box retailers, customers shop with us because of our variety of wholesome pet products at affordable prices with unmatched customer service,” remarked Lemonis.
Bentley’s Pet Stuff sells dog and cat food with a focus on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy’s can be obtained from all Bentley’s Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year.
About Bentley’s Pet Stuff
Bentley’s Corner Barkery opened its doors in 2008 with a mission to feed animal lovers’ pets genuine real meat products made in the USA. Their dedication to customers’ animals is why they hand pick and research every item stocked on their shelves, allowing customers to be at ease when making a purchase at any their retail stores throughout the Chicagoland area. Started from a single retail store eight years ago, Bentley’s Corner Barkery grew to encompass seven locations offering natural pet food, a variety of treats, toys and more! In November 2015, Bentley’s Corner Barkery acquired Pet Stuff and the newly formed company, Bentley’s Pet Stuff, now features 15 locations across Chicagoland. http://www.petstuff.com/
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Marcus Lemonis LLC as well as Camping World and Good Sam Enterprises. Camping World is the nation’s largest RV and outdoor retailer, and Good Sam is the world’s largest RV owner’s organization. Visit www.campingworld.com for more information.
Lemonis is also known as the “business turnaround king” and host of CNBC’s prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a “Three P” principle: People, Process, and Product. The Profit airs Tuesdays 10pm ET/PT on CNBC.