Sam’s Club in Creative Review: As We Foretold

Steve’s breakdown: Over two weeks ago we reported that we thought a creative review was “not far off”. (See post at bottom)
Now, here we are with the creative review announcement.
Ciara Anfield, VP-chief member and marketing officer of Sam’s Club
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WPP’s VMLY&R has handled creative for Sam’s Club since last year, appointed under prior chief marketer Tony Rogers, who left the retailer earlier this year. The agency was behind Sam’s Club’s first Super Bowl ad in February and has continued work, in conjunction with Kevin Hart’s production company, on additional Sam’s Club marketing including its new holiday campaign.