Adding 670 locations is going to require fresh adverting

Adding 670 locations is going to require fresh adverting


Steve’s breakdown: Tropical Smoothie Café looks to add 670 locations in next five years but can they do it without fresh awesome advertising? I think not so maybe you should talk to the CEO about it. Charles Watson

ATLANTA, GA: Tropical Smoothie Café had record growth in 2019 and it’s nowhere near being finished.

The fast-casual chain, known for its smoothies and food with a tropical twist, opened 124 cafes throughout the U.S. last year, ending the year with approximately 830 locations. It has set a goal of having 1,500 cafes opened during the next five years.

Tropical Smoothie Café said signed 213 franchise agreements in 2019, with more than 60% of those agreements coming from its existing franchisees.

“We’re proud to reflect on 2019, recognizing it as a record-breaking year for Tropical Smoothie Cafe as we opened more cafes and sold more franchise agreements than any other year in our company history,” said Charles Watson, CEO. “To top it off, we experienced same-store sales twice the industry average. As we enter a new decade, our goal is to continue propelling the success and profitability of our dedicated franchisees, existing and new, by investing heavily in operations execution and support, the digital guest experience and technology to support cafe operations.”

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