Arby’s is Planning Major Rehaul of Menu, Logo and Ads!
Steve’s breakdown: Last month we reported Arby’s corrals in new CMO: Account review is predicted. Now with this news, the account is almost certain to be put in play. BTW: You’re not going to find this news in any of the ad trade publications!
ATLANTA, GA: According to Business Insider, Arby’s just got a new chief marketing officer who’s planning a major and total rehaul of the menu, logo, and ads.