As we predicted on 9/9/15: Smokey Bones Bar & Fire Grill went in to review this fall
Steve’s breakdown: So it was just announced our friends at Zimmerman won the business. Clearly the pitch was kept from the press but we told you all in September why we thought it was going into review.
Contact us to learn how we keep getting these predictions right:
The Zimmerman Press Release is below.
ORLANDO, FL: Within 30 days of breaking ties with Logan’s Roadhouse and starting the New Year at an even faster rate than last year’s record pace, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain’s new Agency of Record.
Zimmerman won 12 accounts in 2015, making it one of the most successful years in the agency’s history. The agency says a clear focus on sharpening talent, enhancing culture and doubling down on retail data strategy was a major factor in the renaissance the agency is enjoying. Smokey Bones puts Zimmerman back in the casual dining sector.
“We were looking for an agency that had a fantastic reputation for execution and not afraid to push the envelope. They will be a great partner to our team and our objectives,” says Ryan Esko, CEO of Smokey Bones.
Smokey Bones is one of the leading restaurants known for its slow-smoked and fire-grilled dishes, operating 67 locations in 16 states and employs nearly 3,800 people. Smokey Bones recently opened three new locations and has plans to open a number of restaurants in the next couple of years.
“We want to work for brands that are aggressively led by executives that are driven to find the true business potential and see growth as an essential goal. Ryan Esko exemplifies that,” says Zimmerman Advertising CEO, Michael Goldberg.
Zimmerman will be leading the ambitious dining chain’s creative services, strategy, media planning & buying (traditional and digital), social media activation and production.
“Smokey Bones is a brand that demands guts, grit and growth. We love that. In fact, that’s the only way we work,” says Jordan Zimmerman, Founder and Chairman of Zimmerman.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin’ Donuts, Chico’s FAS, Tire Kingdom, AutoNation, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.