Atkins Nutritional advertising account resigned by agency
Steve’s breakdown: This agency was so happy to resign this business it sent out a press release. Not a good sign. On the other hand, Atkins might need a “rebound boy friend” . . . I mean agency so go for it!
ATLANTA, GA: – LeeReedy/Xylem Digital goes on Atkins Diet; sheds 800 lbs.
Effective this week, LeeReedy/Xylem Digital, Denver, has resigned as advertising agency of record for Atkins Nutritionals, Inc., Denver, due to strategic differences. Billings were $1 million.
Atkins Nutritionals was purchased in December 2010 by Roark Capital Group, Atlanta. Since spring ’08, when LeeReedy first began work on the account, Atkins has gone from last to first in Retail Diet/Weight Loss category sales, according to A.C. Nielsen.
LeeReedy/Xylem Digital is a digital+traditional brand and marketing agency, specializing primarily in the food and beverage, and restaurant, categories. Billings of $6 million come from clients including Corazonas Foods, Chiquita Brands International, Fresh Express, Red Robin restaurants, Adult Beverage Company, Colorado Vodka, First Western Trust Bank, RE/MAX and Covidien. lrxd.com
Resigning agency contact:
Kelly Reedy, CD/principal
LeeReedy/Xylem Digital 303/333-2936