Ben’s Original: The latest brand review we called
Steve’s breakdown: Last June we were talking a lot about the shift of many brands moving away from racist imagery and flat out said to “jump in now because this “evolving moment” is probably only going to happen once in a lifetime.” (See post at the bottom)
The account actually changed hands in May of this year but here’s their first TV work.
Each commercial features unscripted moments of cooking, familiar kitchen chaos, and Ben’s Original rice.
Now, after minimal marketing that promoted the name change, Ben’s Original is out with what Narvaez describes as one of the largest campaigns in Mars Food’s history, without divulging spending plans.
UK cast, U.S. debut