Fris Vodka has a new owner
Steve’s breakdown: And that’s not all. They been buying up brands for a while so it’s time to give’m a ring.
Pernod Ricard confirmed the sale. In a short statement the company said it had signed and completed the deal today.
“The disposal is in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands,” the company said. “The value of the transaction is not being disclosed.”
Frïs is a standard vodka, selling 250,000 nine-litre cases in the US annually. It was launched in 2012 and was part of The Absolut Co’s portfolio.
The acquisition by Sazerac is the latest in a string of purchases for the company. Earlier this month, the firm acquired control of Australian spirits distributor SouthTrade International.
At the start of September, the New Orleans-based firm bought UK-based spirits bottler The Last Drop Distillers. In May, Sazerac completed the purchase of Paddy Irish Whiskey from Pernod Ricard. Prior to that, in January, the company bought Brown-Forman’s Southern Comfort and Tuaca spirits brands in a deal worth US$543.5m.