ICF International seeks CMO
Steve’s breakdown: ICF International, Inc provides professional services and technology solutions that deliver beneficial impact in areas critical to the world’s future.
FAIRFAX, VA: Transformational Senior Executive responsible for building a world-class marketing organization within a multi-faceted global professional services firm with revenues of $1.2B. Responsibilities include brand identity and awareness; market assessment and strategy; and marketing communications and advertising. The CMO is responsible for developing strategic marketing plans for the company and translating the overall strategy into tactical plans to accelerate growth.
The Chief Marketing Officer will report to the CEO, work closely with the C-suite and divisional resources, and lead a team of 30 Marketing and Brand Professionals.
Demand Generation and Lead Management
Lead detailed analyses of ICF’s business development and marketing metrics to optimize investments.
Develop the company’s market-specific lead generation capabilities across multiple business segments.
Develop ICF’s global marketing communications materials including collateral and direct response programs, trade shows, and web/interactive/social media.
Customer Targeting and Solution Architecting
Build understanding of market/consumer intelligence, competitive analysis, and metrics.
Ensure rigor and discipline across company-wide programs that support integrated marketing and business development models.
Work closely with ICF SMEs to develop and execute dynamic campaigns that drive growth for their target segments.
Capitalize on Digital marketing and leverage the latest technologies and processes to leverage the ICF brand and serve timely and relevant content to support buyer and customer needs.
Lead, motivate and build the internal ICF Marketing talent base.
Manage the marketing budget and drive strategic marketing investment planning
Build the technology infrastructure, process, and metrics dashboards required to support the marketing function.
Marketing and Brand Strategy
Act as thought-leader and change-agent for the ICF brand globally, including: all aspects of branding, public image; marketing and advertising strategy; external communications; public and industry relations and policy; media relations; sales campaigns, and marketing metrics.
Lead ICF’s strategic brand messaging to all B2B/B2G customers, public/private sector clients, and partners.
Measure, analyze and constantly improve the correlations between brand, marketing, customer insights, business intelligence and demonstrated sales results.
Track record as brand-builder, driving winning market strategies within a complex B2B marketing function.
Marketing Leadership experience for a global professional consulting services firm with annual revenues above $1B
15 years of experience in marketing, advertising, communications, media relations, client relations, etc.
Leadership experience bridging and building synergies between Marketing and Sales functions.
Demonstrated partnership with business leadership to help shape the business strategy, influence senior executives, and challenge the status quo in a diverse and multi-cultural environment.
MBA with a Marketing focus or other related Advanced Degree.
Demonstrated success leading the Marketing function with a global professional services consulting firm with a portfolio to include both Public and Private Sector business segments.
Experience working with regulated industries such as Utilities is a plus.
International experience preferred.
Direct experience with firms such as Accenture, Deloitte, and PWC would be ideal.
Change-agent who has a positive, pragmatic and collaborative style, with an ability to generate enthusiasm, motivate others, and be innovative in accomplishing goals in a large, complex, multi-cultural and matrix environment.
Challenge the business to transform and use modern marketing techniques.
Strategic but hands-on leader with exceptional organizational, communications, and marketing leadership skills, including the ability to powerfully communicate customer, business, and marketing topics across market segments, products and geographies.
The ability to gain the respect of peers within the ICF leadership team, forge strategic alliances, and be able to influence peers across the organization whilst achieving key corporate goals.
Strong business and financial acumen; linking an evidence-based marketing strategy to ICF’s overall business strategy.
About ICF International
ICF International (NASDAQ: ICFI) provides professional services and technology solutions that deliver beneficial impact in areas critical to the world’s future. ICF is fluent in the language of change, whether driven by markets, technology, or policy. Since 1969, we have combined a passion for our work with deep industry expertise to tackle our clients’ most important challenges. We partner with clients around the globe—advising, executing, innovating—to help them define and achieve success. Our more than 5,000 employees serve government and commercial clients from more than 70 offices worldwide. ICF’s website is www.icfi.com .