Omnicare has new Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with rebranding the company and creating a unified message. Sounds like a lot of opportunity for our agency subscribers with older target market experience.

COVINGTON, KY: Omnicare, Inc. today announced Tim Canning has been appointed Senior Vice President and Chief Marketing Officer and will join the Company effective June 27, 2011.

Mr. Canning will oversee and lead the marketing function across the Company, while also taking full responsibility for Omnicare’s retail pharmacy operations. He will report directly to John Figueroa, Omnicare’s Chief Executive Officer.

“Tim is a world-class executive who has successfully grown a number of healthcare brands through a passionate approach to meeting the customer’s needs and an exceptional marketing aptitude,” commented Mr. Figueroa. “He will be a very important member of our executive team, as we look to rebrand the company and create a unified message in the marketplace to better leverage our industry-leading platform.”

With nearly thirty years of healthcare experience, Mr. Canning brings to Omnicare an extensive industry background. For the past nine years, he served in various executive roles for McKesson Corporation, most recently as president of its Health Mart pharmacy business. In this role, Mr. Canning had full operational responsibility for the Health Mart franchise, including the development and implementation of its long-term strategic plan. Under his oversight, Health Mart experienced rapid growth, expanding from 262 stores to 2,800 stores in becoming the nation’s fourth largest drug chain.

Mr. Canning has also served in an executive marketing role for Pharmacia Consumer Healthcare (currently Pfizer Consumer Healthcare), as well as in brand management for several products in the Wyeth Consumer Healthcare portfolio (currently Pfizer Consumer Healthcare). Mr. Canning holds a bachelor’s degree in marketing from Marquette University.

About Omnicare, Inc.

Omnicare, Inc., a Fortune 500 company based in Covington, Kentucky, is a leading provider of pharmaceutical care for the elderly. Omnicare serves residents in long-term care facilities, chronic care and other settings comprising approximately 1.4 million beds in 47 states, the District of Columbia and Canada. Omnicare is the largest U.S. provider of professional pharmacy, related consulting and data management services for skilled nursing, assisted living and other institutional healthcare providers as well as for hospice patients in homecare and other settings. Omnicare’s pharmacy services also include specialty pharmacy operations and a wide range of support services for specialty pharmaceuticals. For more information, visit www.omnicare.com.

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