Optical retailer on the lookout for CMO

Optical retailer on the lookout for CMO


Steve’s breakdown: The thing with retail optical TV ads is they tend to be generic. This featured campaign for MyEyeDr. is not bad but clearly, someone is not happy because they are searching for a new CMO.

Here the job description:

VEINNA, VA: The Chief Marketing Officer is a full-stack marketer who has significant experience building customer relationships and scaling businesses, both digitally and in a retail environment. With hands-on experience in Performance Marketing and CRM, this leader brings experience marketing across the entire patient journey – from building brand awareness, to acquiring customers, to driving loyalty by delivering an exceptional customer experience.

Proven ‘player-coach’ approach, comfort in growing a team and a sophisticated Marketing capability are essential to success of this role. The Chief Marketing Officer is a manager and developer of people, proven capable of designing cross-functional processes and creating best practices in both Brand and Performance Marketing.

MyEyeDr. is a high-growth, premier healthcare company, whose trusted community doctors and knowledgeable teams focus on helping our patients live their best lives. We are in search of that unique individual who is inspired by a career focused on helping others while growing professionally. If this is you, we encourage you to apply so you can start your journey with MyEyeDr. — join us on our mission to help people see, look, and be their very best.

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