Inside scoop: ShakeUp at Brown Forman marketing

Inside scoop: ShakeUp at Brown Forman marketing

Steve’s breakdown: Here’s another reason to subscribe to the Ratti Report. My ROLODEX! (Do they still say that?)

I just confirmed this movement at B-F with a very close friend of mine down there. Though he couldn’t say much, he did say there was lots of movement in the department and that means opportunity!!

Between you and me, my “spidey senses” tell me someone wasn’t performing and they are trying to make it look good. Either way, it’s another reason to reach out.

LOUISVILLE, KY: Brown-Forman is revamping its leadership team and structure. The company has announced that it is “reshaping” the chief marketing officer role, which is currently held by John K. “Kris” Sirchio, into the new position of chief brands officer. Lawson Whiting, senior vice president of Brown-Forman International, will step into the new position on January 1, 2013, and Sirchio will be leaving Brown-Forman at the end of 2012.

Whiting has been in the senior vp position since March and prior to that served as director Western Europe and director of finance for Western Europe, among various other positions. Sirchio came to Brown-Forman in 2009 after working at Procter & Gamble for 13 years in various marketing positions in the company’s European operations.

Meanwhile, Mark McCallum, currently Brown-Forman’s executive vice president and chief operating officer, is moving to the new position of executive vice president, president for Europe, Africa, Asia Pacific and Travel Retail; Jill Jones, who has been serving as executive vice president, chief production officer, will be promoted to executive vice president, president for North America and Latin America; and Jane Morreau, currently senior vice president, director of finance, accounting and technology, will move to senior vice president, chief production officer.


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