The Cola Wars are back and wars take money: Get Yours
Steve’s breakdown: SodaStream, the make-it-at-home soda company, has a great idea. Make every piece of soda trash a statement against Coke. Britta has been doing this against the bottled water industry for years but this is taking it to another level.
So what’s the new business opportunity? 1) SodaStream plans on entering the USA market in 2014 and they just might need some representation. 2) Any company who can use this type of campaign should do so now so do the research and start pitching!
ATALANTA, GA & AIRPORT CITY, Israel: Following attempts by Coca-Cola to shut down its environmental Cage exhibit, SodaStream has created a virtual “Cage Challenge” on Facebook, where visitors around the world can fill the cage with pictures of used bottles and cans.
According to SodaStream CEO, Daniel Birnbaum, “Every day, approximately 1 billion bottles and cans are added to our parks, rivers, oceans and landfills worldwide — almost 400 million in America alone. We must not allow Coke, or anyone, to silence this unfortunate truth. All of us can make a difference. We appeal to the moral and social responsibility of the world’s citizens to make the planet a cleaner, healthier place. For those who are unable to personally visit one of the dozens of actual Cage Exhibits open now worldwide, the online ‘Cage Challenge’ helps inform of the devastating impact of all these discarded cans and bottles. Coca-Cola will not be able to censor the truth about the dangers of their business practices as they cannot shut down a virtual Cage.”
Please visit http://www.facebook.com/TheCageChallenge to learn more.
About SodaStreamSodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 43 countries around the world. For more information on SodaStream, please visit the Company’s website: www.sodastream.com .