Steve’s breakdown: Youfit Health Clubs is looking for a new CMO and you know what that means. Judging by the job description below, this looks to be a digital account more than anything.
DEERFIELD BEACH, FL
|Have a passion for health and fitness? We are looking for talented, motivated individuals who eagerly embrace Youfit’s vision to create the best member experience possible. From energetic managers to friendliest club staff to committed and result-oriented YouCoach Trainers, our team is full of superstars. Work where you fit – Youfit!
- Be responsible for the strategic marketing operations
- Direct the development and implementation of social media plans and email marketing strategies
- Raise the overall level of marketing expertise in the company
- Oversee creative development of all consumer marketing programs and provide creative guidance to our online and offline marketing efforts
- Grow and retain our audience across owned, earner, and paid media channels, both online and offline.
- Actively participate as a member of the Youfit team
- Be a great leader, coach and manager to a cross functional marketing organization, manage external agencies and partners
- Accountability for marketing/sales budgets, revenue, growth targets as well as qualitative measures to evaluate success of marketing efforts
- Demonstrated ability to lead and inspire a team
- Outstanding communication, interpersonal and presentation skills
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Proven ability using data and analytics to inform and influence decision making
- Proven success in direct to customer marketing
- Understanding of a wide range of customer acquisition methods
- 10+ years of relevant experience as a marketing professional
- Related bachelor’s degree required